Interviews
Ask for the evidence behind the position.
GEN interviews distinguish direct quotations, editorial context, participant claims, and commercial relationships.
Interview standard
Context must survive publication.
An interview is useful when readers can tell who is speaking, what the participant directly knows, which statements are claims, what evidence was requested, and whether a commercial relationship exists.
Permission and identity
Confirm the speaker and the record.
GEN documents the participant’s identity and role, the interview date and format, and permission to record, transcribe, quote, edit, and publish before an interview can appear.
Evidence and attribution
Label claims at the sentence level.
Direct experience, company statements, third-party facts, estimates, and editorial interpretation are kept separate. Material factual claims need an accessible source or a visible unverified state.
Review and disclosure
Correct facts without selling control.
Participants may review attributed factual details and quotations, but GEN retains editorial control. Sponsorship, ownership, referral, or other material relationships are disclosed to the reader.
Pitch the interview desk
Bring the decision, not only the announcement.
A useful pitch identifies the question a B2B reader can answer, the participant’s first-hand role, the evidence available for material claims, any publication timing constraint, and every relevant commercial relationship.
The desk is accepting evidence-led proposals. Publication begins only after participant permission, source review, factual review, rights review, and disclosure are documented.
Propose an interview →